Being from New York City one has to pay attention at all times, from fashion to media, entertainment and all things that make us the biggest city in the world. In this case, it's a new
Streetwear brand out of Brooklyn, NY, that is pushing luxury in The
New New York; allow me to introduce
DREAMCLOTH.
BrandTROY: Peace, gentlemen! What is and who are DREAMCLOTH?
DREAMCLOTH: Salute, appreciate you reaching out to us. DREAMCLOTH is the name of our brand, and who we are can only be determine and recognized by our hard work, now and into the near future. You will know soon though!
BrandTROY: When was DREAMCLOTH created, and what is its purpose?
DREAMCLOTH: Our brand was created around 2007, and by that I mean our first piece was hand made. The idea to create a shirt, which soon became a fast growing up & coming Streetwear brand thought up by Creator and lead designer, Niro. He was always trendy and ahead in Streetwear and some high-end fashion, and wanted to start a line that was in the same space, but affordable.
BrandTROY: I've noticed the term "Luxury Pushers" printed on a DREAMCLOTH piece or two, explain what that means?
DREAMCLOTH: We are from the streets! Nah, but really we are, and it just so happens that we had taste for the finer things in life, and some of us were already on the grind; self explanatory (if you know what we mean). The same way we pushed in the streets on those late nights, we are now pushers in this fashion industry.
BrandTROY: Your Tumblr is pretty cool, I visit it often, and the visuals are dope! How necessary is Social Media for a brand such as DREAMCLOTH?
DREAMCLOTH: Thank you. The Internet has been the number one source of info, financial gain, social and virtual pleasure for years. In order to reach our customers and the world, we must capitalize on every opportunity. The exposure we get from every social network, blog, and magazine will help determine our future as a brand - it's a tool!
BrandTROY: One of my favorite pieces is the "DREAMCLOTH" Croc Tee! What was the artistic inspiration behind it?
DREAMCLOTH: The Croc print is one of our favorites also, amongst other pieces from our past and present season. With the "Croc" Tee we just wanted to brand our name once again in such a loved and used print for a long time in the fashion world. It was inspired by a luxury item as well, the Hermes croc birkin bag, this is where visuals and style came together.
BrandTROY: I actually wore a DREAMCLOTH Tee on Super Bowl Sunday, and I'm anxious to see what your next collection 'DCRE HOMME' is going to present, what can you tell me about it?
DREAMCLOTH: Haha, I hint you trying to do a collabo or DOPE OD venture maybe? Appreciate the support and anticipation, brother, let's chop it up. As per
DCRE HOMME, it will be a F/W 2012 release, and with it we're far ahead of Streetwear with concepts and designs, and we'll set ourselves apart with character & lifestyle. "We don't compete, we create", so just be ready for some sh*t!
BrandTROY: Lastly, what are some endeavors that DREAMCLOTH has in sight for 2012?
DREAMCLOTH: We are working on a few overseas accounts, and a possible DCRE SHOP in the US. Also check out Niro's new track "Coldest Winter", and more Trill music on the way - we do a lot more than just fashion! And shoutout to BrandTROY & DOPE OD for the interview, it's appreciated.
DREAMCLOTH
www.dreamclothnyc.com
www.dreamcloth.tumbler.com
